18 September 2015 | 14:10 - 14:50 | Seminar at Innovation Theatre, Hall 4

Many franchisors offer some form of master franchise whereby the master franchisee performs most of the franchise support functions on behalf of the franchisors. These functions include franchise sales, training as well as operational support. Many successful franchisors use this third party approach but other franchisors have also encountered significant problems in the execution of this strategy. What differentiate success from failure? Learn to assess whether three party franchising is the right model for you from the perspectives of the franchisor and master franchisee.