LONELY PLANET AUTHOR & EDITOR AT LARGE, TALISMAN MEDIA
After earning an MA in Southeast Asian Studies at the University of California at Berkeley, Joe Cummings became one of Lonely Planet’s first guidebook authors, creating the seminal Lonely Planet’s Thailand guide, followed by titles on Bangkok, Thailand’s Islands & Beaches, Northern Thailand and Laos. In a review of Lonely Planet Thailand, the American Geographical Society wrote “One of those rare travel guides written with such care and insight it deserves listing as literature.” Joe spent three years as deputy editor of Bangkok Post’s TheMagazine, and is now editor at large for Talisman Media Group, which publishes Bangkok 101 magazine. Illustrated reference books Joe has written include World Food Thailand; Buddhist Temples of Thailand; Sacred Tattoos of Thailand, Burmese Art, Design & Architecture; Muay Thai; Chiang Mai Style. Lanna Renaissance. He has consulted on tourism for UNESCO and Thailand’s Ministry of Tourism, and carries out location scouting for numerous TV and film productions.
26 June 2018 | 13:30 - 18:00 | NAKHON PHANOM UNIVERSITY - SRIKOTRABOON CONFERENCE CENTER (3RD FLOOR)
Film has inspired millions to visit destinations. Learn from experts about the power of movie productions to user-generated videos and how they can be integrated into destination marketing. FILM CONFERENCE START TIME END TIME TOPIC 13:30 13:40 Emcee Joe Cummings – Editor, Talisman Media 13:40 13:50 Opening H.E. Mr. Pongpanu Svetarundra – Permanent Secretary, Thailand Ministry of Tourism and Sports 13:50 14:05 Promoting Destinations via Film Mr. Jens Thraenhart – Executive Director, Mekong Tourism Coordinating Office 14:05 14:25 Power of Visual Storytelling – Part 1 Mr. Rob Holmes – CEO, GLP Films (USA) 14:25 14:55 Competing for Movie Productions Ms. Sirinart Theenanondh – Chief of Film Business Promotion, Thailand Department of Tourism 14:55 15:15 Promoting Thailand via Visual Storytelling Ms. Titiporn Manenate – Director International Advertising, Tourism Authority of Thailand 15:15 15:35 Case Study: Hangover 2 – Lebua Hotel Bangkok Mr. Deepak Ohri – CEO, Lebua Hotels & Resorts 15:35 15:45 BREAK 15:45 16:05 Power of Visual Storytelling – Part 2 Mr. Vincent Sung – Journalist 16:05 16:25 Promoting Responsible Tourism via Visual Storytelling Mr.Gopinath Parayil – CEO & Founder – The Blue Yonder (India) 16:25 16:45 Video Bloggers promoting Destinations Mr. Polkrit Thomya – Producer, Hey ASEAN! 16:45 17:10 BREAK 17:10 17:30 Leveraging User-generated video content Mr. Gerrit Kruger – Managing Director, Chameleon Strategies 17:30 17:50 Promoting the Mekong Region via Visual Storytelling Mr. Jens Thraenhart – Executive Director, Mekong Tourism Coordinating Office 17:50 18:00 Closing Mr. Joe Cummings – Editor, Talisman Media